Ins. Code, § 10234.9 · Article 3.7. Consumer Protection
Ins. Code, § 10234.9
Text — As published in the Legislative Counsel's database, tables dated October 18, 2026 (pubinfo_2025.zip)
(a) Every insurer providing long-term care coverage in California shall provide a copy of any advertisement intended for use in California to the commissioner for review at least 30 days before dissemination. The advertisement shall comply with all laws in California. In addition, the advertisement shall be retained by the insurer in accordance with Section 10508 for at least three years.
(b) An advertisement designed to produce leads must prominently disclose that “an insurance agent will contact you” if that is the case.
(c) An agent, broker, or other person who contacts a consumer as a result of receiving information generated by a cold lead device, shall immediately disclose that fact to the consumer.
Notes and commentary — not statutory text
History
Repealed and added by Stats. 1992, Ch. 1132, Sec. 25. Effective January 1, 1993.
Source of truth
- Edition
- As published in the Legislative Counsel's database, tables dated October 18, 2026 (pubinfo_2025.zip)
- Official file
- https://leginfo.legislature.ca.gov/faces/codes_displaySection.xhtml?lawCode=INS§ionNum=10234.9.
- Text hash
- sha256 4cdc70b06d23d1082556c56754fdfbd1d8b0116278c74c1c114253403629b508
- Composed by
- compose_ca.py 2026-10-22: the Legislative Counsel's CAML content files read by a tokenizer (caml_readers.reader_a); an independent xml.etree reading (caml_readers.reader_b) agrees on every section
This section cites
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Insurance Code
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