R. Regulating Fla. Bar 4-7.20 · 4-7. INFORMATION ABOUT LEGAL SERVICES

EXEMPTIONS FROM THE FILING AND REVIEW REQUIREMENT

Verbatim from the official edition

Text — October 1, 2026 edition

The following are exempt from the filing requirements of rule 4-7.19:

(a) an advertisement in any of the public media that contains no illustrations and no information other than that set forth in rule 4-7.16;

(b) a brief announcement that identifies a lawyer or law firm as a contributor to a specified charity or as a sponsor of a public service announcement or a specified charitable, community, or public interest program, activity, or event, provided that the announcement contains no information about the lawyer or law firm other than the permissible content of advertisements listed in rule 4-7.16, and the fact of the sponsorship or contribution. In determining whether an announcement is a public service announcement, the following criteria may be considered:

(1) whether the content of the announcement appears to serve the particular interests of the lawyer or law firm as much as or more than the interests of the public;

(2) whether the announcement concerns a legal subject;

(3) whether the announcement contains legal advice; and

(4) whether the lawyer or law firm paid to have the announcement published;

(d) a communication mailed only to existing clients, former clients, or other lawyers;

(e) a written or recorded communication requested by a prospective client;

(f) professional announcement cards stating new or changed associations, new offices, and similar changes relating to a lawyer or law firm, and that are mailed only to other lawyers, relatives, close personal friends, and existing or former clients; and

(g) information contained on the lawyer’s Internet website(s); and

(h) advertisements and other communications regarding legal services made by or on behalf of a legal aid organization, which is a not-for-profit business entity as defined elsewhere in these rules.

Notes and commentary — not rule text

History

Adopted January 31, 2013, effective May 1, 2013 (108 So.3d 609); amended May 15, 2025, effective July 14, 2025 (SC2025-0018).

Source of truth

Edition: October 1, 2026 edition
Official file: https://www-media.floridabar.org/uploads/2026/10/2027_04-OCT-RRTFB-10-1-2026.pdf (PDF pages 427–428)
Text hash: sha256 f8395adad0b6540502cf13a65943c0fbbf1e4050ad5c611ba26716a8c0258a89
Composed by: compose_bar.py 2026-10-04: the edition's printed headings as the inventory (reconciled to its bookmarks both ways), pypdfium2 primary, PyMuPDF check, every word of each span accounted for

composed from the PDF edition; both extractors agree

This rule cites

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Rules Regulating The Florida Bar

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Rules Regulating The Florida Bar

R. Regulating Fla. Bar 4-7.19EVALUATION OF ADVERTISEMENTSPrinted as rule 4-7.20

Procedural information only. Not legal advice and not a substitute for the advice of an attorney. Confirm the current text with the official publisher before relying on it.