Responsible Fatherhood Initiative.

(1) The department shall contract for the development and implementation of the Responsible Fatherhood Initiative. The initiative must provide an opportunity for every father in the state to be able to obtain information and inspiration that will motivate and enable him to enhance his abilities as a father, recognizing that some fathers have greater challenges than others and would benefit from greater support.

(2) The initiative must, at a minimum:

(a) Include a website and other related electronic resources that will allow a father to obtain information about effective parenting, identify areas in which support would enable him to enhance his ability to be an effective father, and be connected to such support, including, but not limited to, support provided by organizations receiving grants under s. 409.1465.

(b) Use appropriate materials from the fatherhood media campaign available through the National Responsible Fatherhood Clearinghouse.

(c) Include print, television, digital, and social media elements and public events, and may include appearances by and involvement from public figures and influencers.

(3)(a) The entity with which the department contracts for the Responsible Fatherhood Initiative must be a not-for-profit organization that:

1. Has a history of focusing on responsible fatherhood, including providing online resources to fathers, and engaging fathers, father figures, and children through community-based and school-based events to encourage responsible fatherhood.

2. Has the organizational capacity to manage a statewide initiative and successfully carry out the requirements of this section.

(b) The entity must collaborate with other relevant agencies of state government and private organizations to develop and implement the initiative. Such agencies of state government must collaborate with the entity with which the department contracts to carry out the initiative.